In 2019, Honda wanted to establish itself as a sponsor to the esports scene on Twitch. My coworkers devised a monthly show on Twitch's front page where Honda would invite 2 beloved players of different games to face off. I was charged with developing logos, branding, motion graphics and identity for this show.
After we determined the name of the show, I researched Honda's different entertainment sub-brands (such as the Honda Stage festival series) and pushed for a departure from Honda's normal dull gray/blue brand colors. We wanted to keep the friendly rounded corners of Honda's branding but introduce more of an electric color palette. Above were some of my early logo explorations.
A big consideration in creating the logo bumper animation was to have it suggest a friendly meeting of personalities, rather than a crash (!). I tried to exaggerate the squashing animation to achieve this.
Early explorations of abstract 3D backdrops and a stream graphic package based on it. The moving liquid backdrop ended up being too woozy for a long streaming show.
And here is a representative snippet of the whole stream graphic package:
