POLLY POCKET STYLE GUIDES
Polly Pocket is the famous mini-doll and one of the top core brands of the toy company Mattel.
(Job includes: creative direction, trend research, mood board, color palette, typography, editorials, icons, graphics, prints, rework in character illustration and style guide cover).
Project done with Paulo Vertamatti and Claudia Daher for Mattel
The Safari theme is one of the most selling in Polly's toy line, so it makes perfect sense to bring this winning concept also to the
Consumer Products business.
The guide's concept took the bright and adventurous essence of the brand, cute little animals from the jungle, lots of style, and also taking advantage of a strong fashion element for girls: animal print.
This style guide has dove into a huge trend back in 2013-14: Navy!
Nautical elements passed trough the Polly Pocket's signature style filters and the traditional red, white and navy blue got a little twist from the brand.
Polly and her friends are going to have the Best Day Ever sailing away. It's Time to Sail!
Welcome to an adventure around the world in this new Consumer Products Style Guide.
Since Polly Pocket got her amazing plane in the toy line, traveling is a strong and recurring theme for the girl who loves the brand.
Pack your bags and go check the latest fall/winter fashion trends.
The Summer Resort Style Guide is a sun-sational tool for Polly Pocket's Consumer Products.
Here, Polly and her friends are enjoying the Best Summer Ever just like in the greatest resorts out there.
This guide have an unique style, bright colors, great illustrations totally connected with the theme,
and the tie dye - the hit of the 2013/14 summer season.
This new Consumer Products Style Guide named Rockabilly takes inspiration in the 50s, bringing the most fun-tastic elements from that era:
music, yummy sundae's, roller skates, a beautiful scooter and fashion, of course.
With all this for sure girls will have the Best Day Ever with Polly!
