Dynamic branding for a
brand new self-storage brand.
brand new self-storage brand.
We developed a digitally oriented, dynamic brand for a brand-new player in the market for temporary storage spaces for private use.
Storo offers storage spaces with a fresh approach. No dark spaces that appear unsafe, no cluttered sheds, but a very accessible, user-friendly and one hundred percent digital concept.
The entire brand story is accessible, easy, friendly and fresh.
The dynamic brand concept is based on the stacking of boxes and objects of different shapes and sizes.
Every renter is familiar with the difficulties of filling boxes efficiently. Our designers translated this challenge into abstract, colourful shapes that are perfect for holding all kinds of content. The stacking of objects thus became the basis for Storo’s graphic identity. Adding movement to this brought the concept to life.
The customer is always the focus. Storo does not draw attention to itself, but to the problems faced by and solutions relevant to its customers. And does so in simple, friendly and rhyming language.
The fresh branding is also reflected in the visual identity. The solutions that Storo offers its customers are clearly visualised. All photography, videography and 3D visuals are bright, colourful and ‘human’.
The online Storo experience revolves primarily around simplicity and a clear structure.
Existing and potential customers are informed and navigated towards a custom solution in a simple way. Distinct colours emphasise the important elements of every web page.
The use of 3D visuals clearly shows the stacking possibilities in every storage unit.
The app, which offers access to the rented storage unit, is also based on the same graphic system.
Every Storo facility is a new building with a fresh and open look & feel. Navigation within the buildings was developed based on the same recognisable visual style.
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