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包裝立體書|2020 Packaging pop-up book|插畫 ILLUSTRATION







 
 
 
 
🏆榮獲2021世界插畫獎 新人組決選
World Illustration Awards (WIA) 2021 Shortlist 
 
 
靈感來自英國品牌博物館(Museum of brands),為一本關於包裝演變的概念導覽手冊。
此作品以立體書形式展示6種包裝盒的外型及故事,使觀者在閱讀時可透過彈出結構更直覺了解及接收。
 
 
 
Inspired by the Museum of brands, it is a conceptual guidebook on the innovation of packaging.
This work displays the appearance and story of 6 kinds of packaging boxes in the form of a pop-up book so that the viewer can more intuitively understand and receive through the pop-up structures when reading.
 
(160*60 mm / 6 pages/contents: Cans, Paper bag, Folding carton, Bread wrappers, Tetra Pak, bottle tops)
 
 
 
 
 
 
 
 





Page 1  [ 罐頭 ]
1810年代罐頭的發明造福了英國的手水以及極地探險家,錫罐取代的過去使用玻璃罐的保存,使食物可以存放更久。


Page 1 [Cans]
1810

British merchant Peter Durand is credited with receiving the first patent for the idea of preserving food in tin cans.
The British Navy and polar explorers were some of the first to use these new cans.











Page2 [紙袋]

1852年紙袋被用來裝載乾糧(穀物、麵粉、糖),而紙袋的材質也可以讓製造商在上方印刷品牌圖樣來廣告
(在這個時代因為獨立包裝興起,各個商家的競爭關係興起包裝圖樣商標的概念


Page2 [Paper bag]
1852

Paper bags were used for containing dried goods like grains, flour and sugar.
The material was easy for manufacturers to print onto so they could advertise their product.



















Page3 [折疊紙箱]

羅伯蓋爾將印刷紙板的機器改裝,因而裁切外型和折線(刀模的概念),發展出可折疊的紙箱
而它在當時常被用於肥皂及煙的包裝。



Page3 [Folding carton]
1869

Robert Gair from New York developed a process for mass-producing paperboard boxes.
They began to be used extensively and were especially useful as packs for the growing soap and cigarette.

















Page4 [麵包包裹紙]
​​​​​​​
在切片麵包機的發明後因而產出了為保存單片麵包的包裹紙


Page4 [Bread wrappers]
1928

The innovation of sliced bread in 1928 ensured the need for specific packaging to keep bread fresh for as long as possible.
Moisture-proof waxed wrappers provided the best solution before plastic wrappers were introduced.














Page5 [Tetra pak]
1952

The carton was devised as a packaging solution for foods. especially milk that was sold in heavy and costly bottles.
It facilitated a longer shelf life for products.

Tetra Pak’s resealable cartons transformed the way liquids were stored.








Page6 [瓶蓋家族演化]

(1)軟木塞:1872前的常用瓶蓋
(2)螺旋蓋:改變了酒,軟性飲料,水的儲存方式
(3)金屬冠蓋(不知道中文是不是這樣):1892被發行,它有24個壓接和軟木密封,帶有紙襯,以防止內容物與金屬蓋接觸。
(4)拉環:
1959本發明由於易於打開而對罐的普及產生了巨大的影響。




Page6 [Bottle tops]

(1) Cork -1872:
Traditionally used cork as a stopper

(2)Screw top 1872:
It changed the way wine, fizzy drinks, water and squash were stored.

(3)Metal crown cap 1892:
It had 24 crimps and a cork seal with a paper backing to prevent contact between the contents and the metal cap.

(4)Ring pull tab 1959:
This invention had a huge impact on the popularity of cans with its ease of opening.






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Design & Illustration  |   Emily  Liu  劉詠心
2020
包裝立體書|2020 Packaging pop-up book|插畫 ILLUSTRATION
Published:

Owner

包裝立體書|2020 Packaging pop-up book|插畫 ILLUSTRATION

Published: