Creative direction of city decoration for the New Year. Almaty, Kazakhstan. 2019
For the winter of 2019/2020 we developed a simple color/aesthetics guide for the town council of Almaty to use during the New Year decoration of the city. The emphasis was on minimalistic, yet uplifting style of decorations that were ought to be installed throughout the city.
Video report of the city's final look during the winter by vseprosto.kz
Part 1. Outlining of historical buildings
Part 2. Public ice rinks of the city (decorations and music playlists)
Part 3. City's Christmas Tree (at Astana Square or Old Square)
Part 4. Pedestrian zones decoration (partially executed)
For the most active pedestrian zones of the city, we decided to use golden rain (or starry sky) decorations.
Map schemes where the lights are to be installed
Part 5. Decoration of the city entrances (partially executed)
Илийский Тракт (Almaty-Ile highway)
Капчагайский Тракт (Almaty-Kapchagai highway)
Ташкентский Тракт (Almaty-Tashkent highway)
Вокзал Алматы-1 (Almaty-1 Railway Station)
