Legal ease

AD CAMPAIGN: Simpson Grierson

law charity Sponsorship youth New Zealand

Client: Simpson Grierson

Agency: MearesTaine

Copywriter: Jeremy Taine

Photographer: Stephen Roke

Retouching: Nathan Gibson

Principal type: Priori Sans by Jonathan Barnbrook / Emigre

Client: Simpson Grierson
Agency: MearesTaine
Copywriter: Jeremy Taine
Photographer: Stephen Roke
Retouching: Nathan Gibson
Principal type: Priori Sans by Jonathan Barnbrook / Emigre

Client: Simpson Grierson
Agency: MearesTaine
Copywriters: Jeremy Taine and Nic Hall
Illustrator: Anton Petrov / Watermark
Retouching: Adrian Fitzgerald

BRAND COLLATERAL: Simpson Grierson

Client: Simpson Grierson
Agency: MearesTaine
Project: Sponsorship award entry. Simpson Grierson's sponsorship

of the Public / Private exhibition. Two framed blank canvases were hinged together

to form a case in which a document containing the entry details was placed.

IN-HOUSE MAGAZINE: source

Client: Simpson Grierson
Agency: MearesTaine
Project: In-house magazine.

Rather than simply rely on traditional collateral to inform prospective clients of their successes and informed opinions, Simpson Grierson instead published a bi-annual magazine titled source. The magazines were part of an innovative strategy designed to reset the law firm away from its staid competitors and reposition the brand onto a bolder and more innovative platform.

The majority of the talent featured were either partners or associates of the firm and the publication set the bar amongst the legal and corporate fraterity within New Zealand, and globally.

CHARITY WORK: Youthline

Client: Simpson Grierson
Agency: MearesTaine
Copywriter: Jeremy Taine
Illustrator: Nic Hall

Client: Simpson Grierson
Agency: Ogilvy
Copywriter: Jeremy Taine
Photography: Betsie Van der Meer / Getty Images

Retouching: Jamie Wright

Principal type: Goudy

CONNECT+ABILITY

The most common reason young people contact Youthline is relationships, followed by family. The issues of depression and isolation continue to grow, highlighting the essential nature of their work in the community.

In 2011 they had;

72,000+ VOLUNTEER HOURS CONTRIBUTED

Over 200,000 TXT’s

RECEIVED 15,000+ CALLS PER MONTH

55,000+ INFORMATION REQUESTS

3,500+ FACE TO FACE COUNSELLING SESSIONS

36,000+ YOUTH TRANSITION FOLLOW UPS

130,000+ WEBSITE VISITS