I Concept
Internal Articles & Social Media
As a creative agency in Singapore, I Concept needed to stay on top of their own communication channels, which includes Facebook and their blog. Beside engaging users on their Facebook page, Search Engine Optimisation was also a crucial task in obtaining leads for the company.
My Role
As a Creative Strategist, copywriting was an important skill that we needed to have. Hence, the responsibility of creating content for the internal communication channels also fell on our department.
Our content strategy revolved around targeting keywords with high volume, low keyword difficulty, which were part of the services that I Concept offered. All of these keywords are then included in our SEO-friendly article writing, and used to optimise the various content and visuals within the website.
My work includes the following:
Social Media Captions
SEO Article Writing
Article Banner Design
Inner Thoughts
With the internal channels, we were allowed to stretch our creative copywriting and pun-making skills more than most of our clients would allow. Also, we had to double-up as designers, due to their lack of bandwidth, to create simple (emphasis on simple) article banner designs.
Social Media Content
Article Writing
Article Link Here.
Article Link Here.
Results
Within a few months, we managed to help I Concept reach the first page of Google for at least 8 focus keywords and another 11 on the second page. This was instrumental in obtaining leads for the company and its eventual growth/expansion.
