CLIENT: TIGER BEER (Key Product: Tiger Crystal)
MESSAGE:
+ Campaign message: "Thất Bại Không Níu Ta Lại - Sảng Khoái Dấn Bước" (Failure Moves Us Forward - Refreshing Courage).
Continuing "Refreshing Courage" tagline of Tiger Crystal, this year the brand determine to be the game changer, winning the heart of younger generation and, thus, connect with them on an emotional level - overcoming the fear of failures.
TASKS: Creative concept, Leader in Ideation, Art direction.
DELIVERABLES: Concept proposal with full 360 activities.
