COART麋鹿星球品牌IP DESIGN（CHARACTER）

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项目背景：

COART麋鹿星球，经过8年的深耕发展，逐渐完善以下几个业务板块：麋鹿嘉年华（大型综合性、多门类文化艺术活动）麋鹿星球（周末和节假日常态运营的市集综合体、生活方式主题乐园、城市微度假目的地）麋鹿文创消费品（主打麋鹿星球IP的多类别文创消费品）麋鹿星球艺文社区（内容电商平台），随着业务板块的完善，这时候就更需要有一个形象能够贯穿并打通业务板块的链接，此时显然品牌IP是一个很好的方式，也就有这次项目设计需求；

COART Elk Planet, after 8 years of intensive development, has gradually improved the following business segments: Elk Carnival (large-scale comprehensive, multi-category cultural and artistic activities) Elk Planet (market complex that operates normally on weekends and holidays, lifestyle theme parks) , Urban micro-resort destination) Milu Cultural and Creative Consumer Goods (multi-category cultural and creative consumer products focusing on Milu Planet IP) Milu Planet Arts and Cultural Community (content e-commerce platform), as the business sector improves, this time it is more necessary to have an image Can penetrate and open up the links of the business sector. At this time, brand IP is obviously a good way, and there is also the need for this project design;

合作主体：

设计方：赤犬制造所（广州赤犬制文化发展有限公司）

品牌方：麋鹿星球（北京中书雅集贸易有限公司）

项目时间：2020/06-2020/09

Cooperative subject:

Designer: Redog Manufacturing (Guangzhou Redog Culture Development Co., Ltd.)

Brand: Elk Planet (Beijing Zhongshu Yaji Trading Co., Ltd.)

Project time: 2020/06-2020/09