Larasoo©
Larasoo is a new Turkish fashion house founded by the fashion designer Beyza Gülpinar, inspired by her early years spent in Paris working with fashion brands and companies.
Larasoo will be established in 2022 featuring classical and luxurious styles of clothes, footwear, glasses, watches, and jewelry, initially primarily for women.
Larasoo will be a contemporary ready-to-wear label that aims to offer a minimalist wardrobe focused on clean cuts and impeccable details to strong sophisticated women.
At the centre of Larasoo is an ethos of minimalist sophistication and feminine elegance. Merging global trends and contemporary classics inspired by Turkish art, architecture and historical design, the signature silhouettes lie in highly modern cuts, bold lines, and geometric precision.
3D ARTWORK
As part of the development of the brand, I created 3D artworks that embraces the essence of the brand and reinterprets the concept of beauty through organic elements with an institutional approach.
PROJECT: BRAND IDENTITY
CLIENT: LARASOO
LOCATION: ISTANBUL, TURKEY
BRAND STRATEGY, ART DIRECTION, GRAPHIC DESIGN, MOTION & 3D ARTWORK: @Ahmed Kamal
LOGO TYPEFACE (MODIFIED): Playfair Display
DISPLAY TYPEFACE: Spectre Sans
PHOTOGRAPHS: SHUTTERSTOCKS | CREATIVE MARKET | UNSPLASH
(thanks a lot to every photographer, this project wouldn't be the same without your work.)
© 2021
THANK YOU FOR WATCHING
Let's stay together → our Instagram
If you have any question regarding this project, please feel free to contact me : ahmed@mindmuse.co
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PHOTOGRAPHY WAS USED TO AID TE ART DIRECTION LOOK & FEEL AND ALL OF THEM BELONG TO THEIR RESPECTIVE OWNERS
Larasoo© 2021
