Lucky Cards 2021:
How to Grasp the Brand Style [2]
Alibaba Design | Alipay Design
Design is the shaping process from an abstract concept to a concrete expression. The concept of this year's Lucky Cards Collection revolves around two keywords: "rebirth" and "open". After the stress and challenges brought by COVID-19 pandemic, people are looking forward to the future -- the urges for blessings for friends and families, as well as that for homeland are becoming especially strong.
In the post-pandemic era, we hope to use the concept of "rebirth" to guide our users to the positive mood of "welcoming a new year with traditions". We want to wake up the silenced 2020 and make up for that missed new year. At the same time, we hope to be more "open" to users and market, to bring convenient technology and inclusive financial services to the general public, and to gradually establish the awareness of Alipay as a " Digital Life Open Platform".
