This was the beginning of Tortuga Jelly Beans back in January of 2021.
This color was required in the original assignment.
Personas for UX.
Inspiration.
Competition.
Typeface exploration.
More typeface exploration.
Original sketches.
Skull iterations.
Ship iterations.
Sea turtle iterations.
Stationary logo test.
Stationary logo test.
Stationary logo test.
The logo I chose.
Possible color palettes with the required color.
The logo with the original color palette.
The original color palette.
The original business cards.
The original letterhead.
The original envelope.
The original stationary mock-up.
Box design #1.
Box design #2.
Box design #3 (I chose this one).
The original package mock-up. This was the last piece of the original set for Tortuga. From here, we will ditch the required purple color and explore the new brand improvements for the final portfolio collection.
Now, with no required color, the new brand is more suited for food products. Here is the new logo in vertical, horizontal, black, and color, with flavor variations and spacing guides. I also remade the asset with Jelly Roger's (the mascot's) eyes.
A magazine ad.
An in-store promotional ad.
A web banner.
The website.
The website's home page.
The website's about page.
The website's contact page.
The new stationary mock-up.
The Original Flavor package.
The Rum Flavor package.
The Wine Flavor package.
