Visual identity of an up-and-coming entrepreneur Bernard MNJ, a contractor in interior systems (metal divisions, ceilings, gypsum, joint pulling, etc.) is recognized in his industry. This team of more than 350 employees had a great business success, but had a brand image that had not aged well since its founding in 1977. We were approached to reflect on the brand and finally give it the presence it deserved.
We first recommended simplifying its corporate name (from Bernard MNJ to BMNJ), adopting this short acronym already in daily use in the company's environment. This inspired us to design a logo based on the schematization of an isometric cube. The acronym BMNJ inscribed inside this volume, echoes the interior systems that the company realizes. The contour line that constitutes it also refers to the floor plans, while giving it rigor and solidity.
