TIMES POWER OF PRINT 2021

BRIEF: To communicate the importance of wearing a mask and shifting the narrative of protecting yourself to protecting everyone from the Coronavirus. 

IDEA: This campaign shows that not wearing a mask can have a bad influence on the people around and is almost criminally unfair to them, as they might not be healthy or financially able enough to deal with the impact of Coronavirus. The visuals take cues from criminal investigations and reports where the one not wearing mask is shown as the perpetrator and how they affect the general public.