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IDENTIFIED PROBLEM
Chinese operas have been severely marginalized due to the popularization of the internet, the increasing pace of urban life and a richer recreational diversity for the younger generation.
WHY 墨戏(OPERA) HELPS?
墨戏(OPERA) aims to help target audiences immerse in the Chinese Opera stories through fun and interactive ways so that we can invoke their interests towards this traditional art.
* This is a fictional project designed for academic purpose only and is part of my assignment submission.
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墨戏 will recommend Chinese Opera stories based on the user preferences.
Users can click "check out other stories" and it will lead them to the home page.
A series of different Chinese Opera stories will be present to the users, and they can have a closer look at the story brief and other's review about it.
Based on the different choices that users made in the game, the stories will lead you to different endings, and they can collect points when they hit different endings.
Connecting people to entertainment, 墨戏 have the ticketing service and solution provider behind more than 100 events every year. Mobile payment , along with information about which credit cards are accepted, is right on your handheld device.
People can design their own character to have an immersive experience by changing the color mask and costume. The costumes and makeup will have short descriptions to explain their origins and design of the suit.
Collecting points is now easier than ever. Get points by playing games and collecting the hidden items, get something extra for something you’re already doing.
Those points can be exchanged for rewards like Opera collaterals, theatre tickets or even one-day workshop chances. The more points you accumulate, the bigger the prizes.
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The promotional website aims to explain what the app is designed for to increase exposure of the app and bring more users.
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Promotional posters feature the website and apps,
which will be placed upon transport services and schools.
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Social posts will be posted on the National Art Council & 墨戏(OPERA) Instagram and Facebook page to raise awareness of the app. The ins story post will have part of the story and give users a chance to vote and see the different ending immediately.
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Special Chinese Opera tickets will be given if the users order ticket from 墨戏.
