The Lodge is a brand update to a restaurant that was in business in McConnellsburg, PA. The only elements this brand had prior was a billboard and the building itself. I redid the logo, colors, identity system, and collateral material.
Original Imagery
This is the original billboard image of the restaurant.
Sketches
Brand Identity
Because The Lodge is outdoorsy in its theme, I modernized its style while matching it to the interior of the facility, which looked like a log cabin.
Identity System
I went with a more minimalist style to update the imagery to attract the attention of a younger audience. It would give the restaurant a more current appearance and make it stand out from the other outdated stores around it in the strip where it is located.
Collateral Material
I created a uniform polo and apron for the restaurant to reflect the brand and create cohesion. I also created branded mugs that could be sold as souvenirs.
