Clim Studio's profileEdgar Ferrer's profile

Logitech Work Better at Home (COPY)

Multiple Owners
•
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
WFH – HAPPY
with Logitech

We are thrilled to continue expanding our Logitech's visual language.
Our Logitech’s character–based language was a big hit. Logitech rang us again to continue establishing a look and feel for the way they talk about ergonomics. This time, the ERGO department asked us to adapt our language and create a set of snackable message–driven social content.
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
Advertising Campaign
A fun & empathetic series of social ads that provokes thoughts – and some knowing smiles.​​​​​​​
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
Our illustrations needed to support Logitech's written message.
The focus of their social content had to be the substance of what Logitech’s saying and the illustrations needed to enhance each core message to get people to stop, to think – and to smile, too.

Consumers in the audience needed to be motivated to change the way they think about work, pain and wellness.
Clim worked closely with the Logitech Team to find the best formula on how to create simple, quickly readable yet impactful and meaningful illustrations that could support their messages.
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
How did we get 
this job?
Watch HERE the previous project. Learn about our creative process!
Credits

Director: Clim.
Produced by: Clim Studio + Messieurs.ch.
Client: Logitech.

Creative Direction & Concepts: Clim.
Prop & Set Design: Clim & Edgar Ferrer.
CG: Edgar Ferrer.
Character Modelling & Rigging: Sebastian Pfeifer.
Compositing & Color: Clim
3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
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3D 3D Character 3D illustration art direction CG cg character cg illustration Character design ILLUSTRATION social campaign
Logitech Work Better at Home (COPY)
Published:
Clim Studio's profileEdgar Ferrer's profile
Multiple Owners

Owners

Clim Studio's profile
Barcelona, Spain
Edgar Ferrer's profile
Barcelona, Spain

Logitech Work Better at Home (COPY)

CG Illustrations that reflect the constrains and pains of Working From Home in a light and fresh way.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives