IKEA has a distinct print copywriting style commonly referred to as ‘twinkle in the eye’. It must reflect a certain charm and wit while remaining easily comprehensible (even by those whose first language isn’t English). This made it a constant challenge of balancing creativity and clarity.
Of the many that I’ve written for the brand, here are some of my favourites that were approved and ran.
Of the many that I’ve written for the brand, here are some of my favourites that were approved and ran.
