oh nion's profile

RETRA HANBOK PROJECT

oh nion
•
2020 TEAM PROJECT

Photography, Video design, Logo Design,
Adobe Photoshop, Adobe Premiere Pro, Adobe After Effect


design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
Overview

The [Retra Hanbok] project aimed to protect Korean traditional culture and promote Korean things worldwide. 
Like the Newtro culture in which unfamiliarity became novel, I wanted to reinterpret the old things from
the present and continue by changing the culture.
Project Naming

RETRA is a compound of re and traditional, containing the identity of the project that brought traditional to the present.
Logo

Logo connects various types to express past and present encounters and exchanges.
Color System

In order to capture the main message of the project "standing in the center between past and present", among Korea's traditional five colors, the yellow was chosen as main color to mean "the center".
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
Fashion

Hanbok is a beautiful Korean traditional clothing, which used to be a casual dress, 
but today it is a special day's wear.
RETRA wants to dress Hanbok as a casual dress. Jeans, hanbok jeogori, and sneakers, top dress inspired by Hanbok's skirt. 
It is a miss match culturally, but it is expressed that it can be matched without any difference when implemented.
Photograph

Hanbok is Korea's own beautiful clothing, and in the past it was used to casual style in the past, 
but nowadays it is worn only on special days. 
Taking account for that, with RETRA I wanted to make casual hanboks, like Jeans, hanbok jeogori, sneakers, along with top-dress inspired by hanbok skirts.
In cultural sense it might not fit well with each other, but emphasizing the tradition meaning in the project through fashion,
I would like to say that anything can be matched without any difference when actually implemented.
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
design Fashionfilm hanbok Korea Photography traditional videoart videography 개량한복 한복
RETRA HANBOK PROJECT
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RETRA HANBOK PROJECT

'Retra'는 잘못된 오리엔탈리즘 탈피를 바탕으로 한국 전통문화를 세계적으로 알리고자 하는 것에 목표를 두고 있습니다. '전통은 있는 그대로 지켜나가야 한다'는 고정관념을 깨고, 흘러간 전통과 현재를 연결한 프로젝트입니다. 낯선 것이 참신한 것이 되는 N Read More

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