Brand Identity for CupCards – A sustainable, environmentally friendly focused new start-up in Melbourne, Australia. Re-purposing the disposable takeaway coffee cup. Turning it into a greeting card to send some love.

The brand identity draws from CupCards' ethos of sharing love with your planet and fellow humans. A packaging solution that puts the planet first. CupCards is proud to support and promote the arts community by showcasing a selected range of artists on their CupCards range. Drawn on a colour palette that symbolises love like Rose Quartz, mixed with the taste of an Iced Caffe Latte.​​​​​​​