Seeded Crackers Packaging || All Heart
All Heart is a conscious food brand headquartered in Mumbai, thriving on the ideology of making snacking healthy and fun for kids as well as adults. It aims at providing you with innovative & wholesome snacks made out of super seeds that contain a high amount of protein & energy, handcrafted with organic ingredients.
The goal of the project was to create a modern and playful packaging identity that would appeal to its consumers and stand out. Illustrative icons and fun typography highlight specific ingredients and features of the product, bringing in an element of fun at the same time. Bold colours are used to easily identify between flavours, while the minimal colour palette helps to attract attention to the important elements. Each of its seven flavours features unique character illustrations of the cracker, making the overall look of the packaging attractive.
