Client: Bodhi Tree Yoga Centre
Role: Art Direction

 

Why let kids have all the fun? This is like scout ‘camp’ for grown-ups – complete with badges.

To encourage yoga attendance during the summer, badges were rewarded to participants for completing themed challenges. These eclectic pieces were well received and are still in use, as they are water resistant adhere to any surface. An on-brand promotion for Calgary’s friendliest yoga academy.