DAIYA CHEEZE STICKS

- package design - 

The team wanted to re-fresh the Cheeze Sticks packaging to fit into the Cheeze portfolio and cheeze shelf. The challenge was making the current cheeze design into a "family friendly" look and feel. Therefore I created elements of the current design that were more playful and 'kid friendly'. For example, the flavour band and red violator have a crayon and doodle style. As well, the window having a drawn edge and the green violator being a bit more playful as well. This was the first product developed with a 'peanut free' claim and therefore, I had created the peanut free claim as well (seen in orange below). 

My role in this project was art direction, creative project management, concept development, design review lead, packaging design from build to print, prepress, print production, press checks, sales collateral, product images.