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It's Best Practice

Three years ago Aitch&Co completed a rebrand for Best Food Logistics, changing their name from Bidvest to Best (by simply removing the 'idv' in the middle) and created engaging animations that visually communicated the evolution of the name with a set of short animations.

Now that the message has been embedded with their audience, they now needed to replace the successful animations with a single film that shows all the restaurant brands Best deliver to.

Aitch&Co created a simple mechanism; a continually rotating four sided building.
Each revolution displayed a new set of modern branded restaurant facades.
Headline : Best continue to attract the best.
Headline : We never use Unidentified Fleet Operators. Only the Best people will visit you.
12 restaurant fronts were individually modelled to 
It's Best Practice
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It's Best Practice

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