"Alipay Lab" serves as a global new branding under Alipay. Integrated with the core IP and tech-capabilities of Ant Group and Alibaba, the exhibition installations have created a communication platform for all users to touch and share the information of green public welfare and future technology.
Initial design strategy and user experience exploration
It is new in form: We adopt the “Floating Space Design” elements, which echoes the theme "Face the Future“. Creatively making use of glass material, people can be engaged from the inside and outside. It is new in technology: All installations are integrated with Facepay-tech, so that people can enter the exhibition without phones and cards. The wireless technology is used to faster the speed of payment, which brings better shopping experience and enhanced safety.
03 | Ice Cream Yacht
06 | AI Shopping Center
02 | Space Bicycle
01 | 5G Race Car
Key installation in the Alipay lab
We designed multi-lighting themes to make the exhibition compatible with different events, which makes the installations be one part of the urban scenery.
Located in Shanghai Urban Downtown, Alipay Lab is free to enter. People including the children, the old and the disabled, could enter the exhibition and play with the installations, which reflects our commitment to provide inclusive Fintech services and equal opportunities.
Designed by Mingwei Zhang / David Gu / Kaiser Chang / Ke Shi
