System:
Milano-Cortina Winter Olympics
For this project I will be methodically developing an Olympics branding package, beginning with logo development. I was assigned a host city, Milano and Cortina, which will motivate my design choices based on research of the city and previous Olympic games.
Final logo design
This identity looks at architecture, landscapes and culture in both Milan and Cortina, Italy. This logo focuses on fabric from Milan's fashion along with Cortina's mountains.
Logo Lockup
Final designs of Schedule, Up Next, Score Over Live Action, Three Item Menu, Info Lowerthird and Promo Lowerthird.
Implementaions
Pictograms
Figure Skating, Curling, Ski Jump
Grids/Guides
Used for other frames as well
Sketches for logo design
Earlier developed logo iterations
