The 2020 Draft Package utilized University of Memphis's royal blue & the NFL teams' colors to represent a time of transition from college football to the professional ranks.The extra punch of color also helped the NFL Draft content to stand out from our day-to-day work on social, while still representing University of Memphis in a consistent manner on social media. 

There were 6 player-based graphics with 32 options (for the NFL teams) so we could be prepared for anything that came our way on Draft night. That's a total of 120 possible combinations. While it was a lot of work on the front end, it helped make us much more quick & efficient during Draft coverage on social media.