Focus groups
I am very comfortable moderating focus groups (in-person or online) on various topics. I often work to gather the study objectives, create the participant screeners, moderators guide and the final report. I like to include fun and interactive activities in these groups to draw out feedback and input from the participants.
- Screener development
- Moderator's guide
- Client management throughout the process
- Design group activities
- Analysis
- Report creation
IDIs
The most common User Testing methodology are the In-depth interviews. I am very experiences in moderating in-person or remote sessions with participants for usability tests, concept tests or just to gather information.
- Screener development
- Moderator's guide
- Client management throughout the process
- Analysis
- Report creation
Ethnographic research
Ethnographic research can capture details about the participants background and environment that is often lost when conducting sessions in a lab or just online. Current times have made this type of research more challenging but technology and mobile testing has helped to solve this problem.
