The NewFresh Air Purifier maximizes the absorption of contaminated gases and chemical fumes by utilizing highly active, super microporous carbon. Active carbon is a unique absorbent that offers an efficient and natural solution for cleansing the air. 

This quality is further enhanced by NewFresh’s patented technology which energizes airflow to achieve a high rate of air penetration into the carbon cavities.

Having studied the airflow optimization to determine the form factors, two different sizes of the air purifiers were created. The final forms were tweaked to achieve maximum toroidal movement of the air within the purifiers for hydro-efficiency. Drawing inspiration from the coral reefs, we developed a new identity for the products using a unique inter-weaving ventilation solution that was applied to both sizes to accentuate the Newfresh brand.