ADVERTISING DESIGN
senior year student project*
Creating PR Campaign for Red Cross
based on Young Lions PR Competition Brief
Background
Help people with in crises. Conflicts, natural disasters, or individual emergencies. Digital life reach people but sometimes can’t.The aim is "Trying to be a voice for people who have no voices.” Bring people together not only institution.It is global: Lending and helping people from all nationalities.
What Do They Want This Activity to Accomplish?
As the goal is help, the important thing is to raise awareness.
Take action on social media. Donate to people for a voice.
What do we want this activity to accomplish? We aim to help more people than before.
People who need to be aware of the institution
Take action on social media. Donate to people for a voice.
What do we want this activity to accomplish? We aim to help more people than before.
People who need to be aware of the institution
Problem
Today we know everything thanks to social media, but we are still not aware of the global problems in some parts of the world like conflict, food shortage and natural disasters.
People in there do not have the opportunity to announce this. That situation is called
“Silent Emergency”.
INSIGHT
If we listen carefully, we can hear the scream of people who need help and together we can break the silence scream.
SOLUTION
Creating Awareness and Donation:
Co-working with world-renowned and conscious designers (Esra Gülmen and Lukas Frischnecht) will make designs about Silent Emergency. And sell their designs for collect donations.
COLORS
PRINT ADS
BILLBOARD ADS
DIGITAL ADS
MERCHANDISE PRODUCTS
*This project is a student project and there is no collaboration with Esra Gülmen and Lukas Frischnect.
