Redesign for a New Market: Brach's Conversation Hearts
Packaging Design I
In my approach to redesigning the packaging, I shifted the product’s target market toward a more mature audience, specifically young adults and college students. I chose to make the products have specific messages based on the life changes that young adults and college students experience at their age using simple clean typography and bright colors that stand out on store shelves. I wanted to empower them during those moments when doubts and insecurities start to become overwhelming. I also made travel size versions. These products can be sold at stores that college student students frequently shop at such as Target and Walmart.
Concept Sketches for Shape of Packaging
More Concept Sketches for Shape of Packaging
