Motiejus Gaigalas's profileVytenis Lukosius's profile

NEO - Ultra Light Beer Packaging Design

Multiple Owners
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Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
TASK
Create new packaging category product of ultra light beers.
Main messages that has to be delivered -light delicate taste, low calorie, low alcohol content gluten free product.

SOLUTION
Minimalistic design and light colour palette popping out of industry standard. Light typeface and minimalistic graphic elements created to be more appealing to younger and feminine audiences while not repelling tradition beer drinkers. Iconic Volfas Engelman brewery symbols - wolf & lion stylized to fit the overall emotional punch, but left to remind audience the heritage this name brings with it. No unnecessary details, only what is essential.
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
Client: Volfas Engelman (Olvi Group)
Head of Marketing: Mantas Matukaitis
Marketing Manager: Neringa Antanaitienė
Services: Packaging Design
Year: 2021

Agency: Bold Brands
Strategy, Creative Direction, Design, Photography: Vytenis Lukošius & Motiejus Gaigalas
Photography retouching: Žydrūnas Šlajus
Beer Packaging Design Light beer packaigng minimalistic beer modern beer modern beer packaging NEO ultra light beer Volfas Engelman
NEO - Ultra Light Beer Packaging Design
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