Develop a brand identity that could be marketed as a subscription box. The theme of the subscription box will need to appeal to its intended audience. 

Cultivated is a do-it-yourself monthly subscription box that serves artists and crafters. This craft-inspired box incorporates bold statements and quality products to provide a crafters dream. The Cultivated brand name is inspired by the definition of the word and an overall idea of growth. As each month arrives, subscribers will receive craft items and tools that will allow them to advance within their craft lifestyle. The branded collateral for this campaign consists of a logo, style guide, box dieline, curated contents, and a digital marketing case study. Software utilized in this campaign includes Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Adobe XD.