Niel De Waal Meiring's profile

Botanicals Brand Identity and Packaging


Botanicals is a Beauty Without Cruelty-approved, vegan friendly, dermatologically tested range of beauty and lifestyle products at Woolworths. The range includes hand washes, hand sanitisers, artisanal soaps, body scrubs, body washes and body lotions.

Each product within the range is made up of two main elements, namely Chamomile + Bergamot, Mandarin + Basil and CBD + Aloe. I illustrated icons inspired by each element and combined them to create a signature icon for each of the three products. An earthy colour palette was chosen to reflect the sustainable nature of the products.


Botanicals Brand Identity and Packaging
Published:

Botanicals Brand Identity and Packaging

CLIENT: Woolworths SA, DESIGNER: Niel Meiring, DESIGN DIRECTOR: Brian Mtongana, FINISHED ART: Karen Douglas

Published: