Futura Black - Paul Renner
"The truly modern is what we hold today to be timelessly perfect" - Paul Renner
A project derived from the Craft and Technology strand from my time at UCA Farnham.
The brief in this project was to design a promotional piece for a typeface of our choice, bringing it to life through a form of craft process or technological idea. This had to include a poster design and CD case in a selected format. I chose to use Futura Black, a typeface I particularly enjoy for its geometric design and bold characteristics. Using a very simple colour selection and medium I was able to bring this piece to life through a set of glasses that would alter the image when used making this very interactive.
