Alexandra Plesner's profile

Normally - Brand Positioning and Communication Strategy

NORMALLY
Brand Positioning and commuNicatIons strategy 
for an Independent R&D Studio 

Normally is a sector and industry-agnostic independent research and design studio, specializing in responsible data-driven businesses, services, and product innovation. Founded in 2014 in London. 

I supported the founders' vision to form the complete brand positioning of the studio, including conducting research and establishing an R&D stream. This resulted in business development opportunities across several new market sectors.

Highlight – Strategic creative research on Normally’s internal R&D projects exploring and exploiting the potential for data to benefit people, society and the planet.



Team Credits: Chris Downs, Marei Wollersberger, Mark Watson, Simone Seiter, Basil Safwat, Nic Mulvaney, Ivo Vos, Tom Jarrett, Peter Koraca, Ellen Rhodes, Pete Dalton, Karolina Haley and Sara Salsinha.

All images and videos courtesy of the Normally studio.

Normally - Brand Positioning and Communication Strategy
Published:

Normally - Brand Positioning and Communication Strategy

Published: