Gėrybė is a Lithuanian family manufacturing company that creates unique indulgent
desserts. Natural ingredients, special recipes, and love for food and yourself.
desserts. Natural ingredients, special recipes, and love for food and yourself.
Situation
Nowadays being super healthy and natural is no longer an exception. Though in
consumers mind craft paper packaging, handwritten fonts and various creamy
illustrations are still very alive. This business is not another place for macaroons, it‘s a
responsible social company that uses renewable energy to produce desserts, looking for
healthy alternatives and pouring love into every detail.
Nowadays being super healthy and natural is no longer an exception. Though in
consumers mind craft paper packaging, handwritten fonts and various creamy
illustrations are still very alive. This business is not another place for macaroons, it‘s a
responsible social company that uses renewable energy to produce desserts, looking for
healthy alternatives and pouring love into every detail.
Solution
The most important task was to create universal packaging design for various taste and
forms of desserts. The sky-blue color was chosen to emphasize lightness, natural
sweetness that comes from desserts, and also to change the consumer’s perception of
the traditional color palette commonly used for this product category.
The most important task was to create universal packaging design for various taste and
forms of desserts. The sky-blue color was chosen to emphasize lightness, natural
sweetness that comes from desserts, and also to change the consumer’s perception of
the traditional color palette commonly used for this product category.
Heavily stylized art deco illustrations convey the ingredients and the layering of the
desserts itself. Though it does not take away attention from the most important part –
packaging sleeve. The sleeve design is prevailed by a minimal design solution that is
not only up to date nowadays, but also informative, facilitating the buyer’s decision.
While creating this packaging we wanted to develop a whole consumer journey
experience – from the very first sight to the desserts tasting itself. That’s why after
opening the packaging you can find a design extension inside. The graphic elements,
the story of the founders and their own contribution with authentic signatures.
Less is more. Less is tasty.
Client: Gėrybė
Art direction & Graphic design: Gintarė Marcinkevičienė
Printing Manufacturing: S.Jokužio leidykla - spaustuvė
Product photoshoot: Cveti Zabiela
