BUDWEISER MAGNUM
Timeless takes time. Budweiser Magnum is the best-tasting beer in the market. The finest barley and hops in the world go into making this masterpiece, but the greatest ingredient of them all is not up for sale: time. Every barrel of Magnum undergoes a process called ‘beechwood ageing’, where, true to the name, the beer is aged over a bed of beechwood for 21 days. So when the brewing giants approached us for the launch of Budweiser Magnum, we knew we had a unique opportunity on our hands: it is not everyday you get to show how science becomes art.
Thus the Machine was born. For our campaign, both film and BTL, we decided to create a kinetic machine, replete with everything that would stand in as a metaphor for the elaborate journey it takes to make the Magnum. This also led us to an articulation that would form the base of much of the campaign:
Brilliance isn’t born. It’s brewed.
Client: Budweiser | Agency: Animal
