TOI +
TOI Plus is a premium digital subscription of the leading Indian daily The Times of India which enables the reader access to exclusive content, and an ad-free experience.
For the identity redesign, we explored the +, which represents more: everything beyond the expected. This is where this identity finds its inspiration. Keeping the central plus at its core, the outer bolder edges are free to expand into any direction, representing the idea that all content is TOI at heart, and yet as far-reaching and ever-changing as the landscape it chronicles.
Client: Times of India
Agency: Animal
