Flying Fish is a flavoured beer that adds its own kind of magic to the world. Quirky and full of imagination, the brand invites you to experience a sense of wonder with every sip. The brand’s re-launch TVC successfully brought its positioning – Feel the Flavour – to life, but how else could we put the brand’s personality in the hands of the consumer?

We turned something you would ordinarily toss aside into a charming piece of design. Using a unique visual language inspired by woodcarvings, we created 10 collectable bottle caps. Each captured an element of the TVC world, reinforcing and energising a fresh visual identity for the brand. Our cap canvas painted magical moments filled with Uniclouds, Dolphin Jockeys, Leaps of Love, Mouth Thunder and Salty Kisses, turning every little cap into a call to “feel the flavour”.

We took the most loved, iconic characters and moments from the commercial, and illustrated them in a series of bold, vibrant, woodcut style bottle caps. Each bottle cap not only paid homage to an iconic character or scene from the commercial, but also represented the wonderful and magical world a bottle of Flying Fish unlocks. Our cap canvas painted magical moments filled with Dolphin Jockeys, Sky Candy and Wave Whirls, turning our bottle caps into a reminder to “Feel the Flavour” with every sip.