“Snaxiom” is an international snack store, with the name based off of the words ‘snacks’ and ‘axiom’, which is defined as a self evident truth. The advertising was chosen to be based on ‘misquotes’ of famous great minds, relating to snacks and how people should enjoy them. The brand identity is bold and noticeable, and with a simple but colorful theme, it aims to get the idea across that snacks are something for everyone of all cultures, ages, and backgrounds. Furthermore, a mockup of a website, mobile app, as well as brand guidelines and image making processes were included as deliverables for this project.