“Ajnabee”, Bhuvan Bam
A music video created for an original song by Bhuvan Bam.
Brief
Bhuvan Bam had just finished his song “Ajnabee”, and asked Humour Me to conceptualise and execute a music video for the same. His goal was to create a
video that told a story, going beyond the superficial and sending a heart-warming message to his audience.
Our Approach
“Ajnabee” was a song about love, and our challenge was to create a video that did not fall into an overdone archetype. We decided to take a risk and create an open-
ended concept that left room for interpretation by the audience.
Results
The music video received thousands of positive concepts appreciating the concept. Our video was #2 on the YouTube trending list and “Ajnabee” was #3 on iTunes
worldwide.
