Brooks Boys | Packaging & Signage

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    “Brooks Boys” is the children line for Brooks Brothers, the oldest men’s clothing chain in the United States. The challenge for this project is to maintain the original sophisticated and mature visual, and yet shifting the identity to better serve the younger target audiences. The project components consist of new logo, color schemes, packaging, as well as the interior signage and graphic treatments.
     
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    Interior Signage & Wayfinding Design Package