KNIGHT RIDER
PRINT
DIGITAL MySpace Takeover
First-of-its-kind overlay occupied nearly the entire home page and included user-initiated audio, five roll-over hot spots and custom video. Very proud of this one -- my team and I conceived the idea, and not only did I write the script, but had the opportunity to direct the voice talent. Result:
· A record 74% interaction rate
· 20.4MM overlay impressions
· 15MM activations of the audio
· 9K click to replay
· 5K clicks to rewind video
Press play and watch the whole thing unfold.
· A record 74% interaction rate
· 20.4MM overlay impressions
· 15MM activations of the audio
· 9K click to replay
· 5K clicks to rewind video
Press play and watch the whole thing unfold.
BUMPER STICKERS
POPCORN BAG!
THEATER STANDEE
