Project Objectives - Social impact brief in which i selected an area to research and develop an outcome that creates social change. I created Pause, which is a movement that inspires and educates by promoting the importance of screen time in Gen Z individuals. I created products including a street style clothing range and phonecases.
Project Outcomes ;
Physical Deliverables - Logo, Brand colours, Typography, Clothing items including hoodies, Disposable camera, The Pause Pack, Billboards and murals, Pop-up shop.
Digital Deliverables - Instagram, GIFs and animations.
