The appearance of the first technologies and advances in cleaning equipment in the 50s in the United States served as the basis for the conceptualization of a comprehensive cleaning service in a brand with colors representative of the qualities of the service and products.

La aparicion de las primeras tecnologias y avances en equipos de limpieza en los anos 50 en Estados Unidos sirvieron de base para la conceptualizacion de un servicio de limpieza integral en una marca con colores representativos a las cualidades del servicio y productos. 

Symbol & Logo

Colour palette and Typography 

Graphic systems 

Auxiliary graphics 

Icons

Illustration

Patterns

Packaging 

Labelling

Photographic style 

Mock-ups 

Look and feel

Motion graphics

Materials

Presentation 

Script 

Photography and illumination 

Art direction

By Heileny Suárez.