Talabat, a household name in the UAE, tasked us with launching TalabatMart, a grocery delivery service which compliments their core food delivery offering. We had to find a way to connect emotionally and culturally with our UAE audience by tapping into our audience’s key needs for variety (complete range of everyday groceries), convenience (24/7 delivery) and speed (delivery in less than 30 minutes).
Client - Talabat | Agency - Mojo | ECD - Kurt Blanckenberg & Lama Raichi | 3D, Animation & AD - Lawrencia Aranha
Our creative task became two fold
Raise awareness by creating a ‘beacon’ that becomes synonymous with Talabat Mart. A shorthand icon that represents the trust powered by Talabat, and the ‘online grocery store’ proposition.
Own speed by communicating the joy of immediacy. Talabat Mart is the only app that gets you from shopping list to kitchen counter in under 30min
All rights reserved ©
