Ahead of 2020, Beware the Deepfake
Commercial, Animation
About the project: (from The Atlantic vimeo page)
“We are crossing over into an era where we have to be skeptical of what we see on video,” says John Villasenor, a senior fellow at the Brookings Institution. Villasenor is talking about deepfakes—videos that are digitally manipulated in imperceptible ways, often using a machine-learning technique that superimposes existing images or audio onto source material. The technology’s verisimilitude is alarming, Villasenor argues, because it undermines our perception of truth and could have disastrous consequences for the upcoming U.S. presidential election.
“I do think deepfakes are going to be a feature of the 2020 elections in some way,” Villasenor says. “And their shadow will be long.
Technique:
The video is a blend of digital and traditional 2D animation, painted in illustrator and after effects.
Where:
The project was created for The Atlantic video channels and website.
Credits:
Animation Direction: Alessandro Novelli, Design: Alessandro Novelli, Ines Teixeira, Animation: Ines Teixeira, Alessandro Novelli, Laura Gonçalves. Credits for The Atlantic: Series Producer: Elyse Kelly,
Designer: Ana Perez Lopez. Dan FipphenChris MastelloneGaston Rebodero III,Jakye Lay.Brian JimenezAshley Bloom KennyKasia Cieplak-Mayrvon Baldegg
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