THE UX CHALLENGE
An art trading platform wants to re-publish it's own app both for Apple App Store and Google Play Store. The application should support rising artists showcasing and selling their work online as well as making emerging artist's works available to customers all over the globe. The goal is to design the app in order to ensure an optimal user experience for both artists and artlovers as well as identify and implement an additional functionality that will engage and elevate the experience of the users.
THE GOAL
The app has to offer all required functionalities to users, the art display has to be visually attractive and customers have to be able to look, for find and get inspired by art without experincing troubles when buying artwork due to intransparent shipping and customs fees as seen in similar competitive apps. Through implementation of an augmented reality feature the application will gain a new, outstanding USP.
1. Research - conducting qualitative user interviews and online surveys
2. Design - giving the application a modern, aesthetic look, that supports the visual display of the artworks the best way possible
3. Trending Functionalities - adding an functionality that enables the user to "try on" the selected artworks by scanning their environment and displaying the artwork on their wall through augmented reality as an USP.
4. Transparency - optimizing the check out process, adding additional payment options & calculating the entire cost including transport and expected customs fees.
5. Usability - ensure optimal usability through usability tests on high fidelity prototypes
RESEARCH
6 direct interviews with artists & art buyers, 30 min each.
14 participants in an online survey about buying art online.
Redesign into a modern, appealing visual experience.
Creating a new USP through implementation of the augmented reality functionality.
Optimizing the check out process by displaying the shipping and customs fees upfront during the buying process in order to ensure transparency.
