NADA is a brand created for decorative lighting for homes and work spaces. It carries an eccentric typography style. The idea for this typography style emerged with the help of a simple shape, a triangle. The basic roots for this style were inspired by the use of positive and negative spaces. The way in which the stroke falls on each of the alphabets represents the ray of light. NADA means, the dew of sunrise. Therefore, the concepts blends with the idea of a decorative lighting store.